Paul McKenna on The Ellen Show.

Here's a clip of Paul McKenna working with Ellen to stop smoking. While I am not a huge fan of creating negative association this is an interesting demonstration of an NLP event laying technique. What Paul does here is really stack the deck in his favour by spending some time using NLP techniques to powerfully create a real negative reaction to smoking and then he does the actual hypnotherapy work. Notice the tears, that is how you know he has made an impact.